Email marketing patří z pohledu provozovatelů on-line služeb a eshopů mezi jeden z nejefektivnějších a nejpřínosnějších komunikačních kanálů. Přináší vysoké konverze, vytváří silnější vztah klient-podnikatel a přispívá ke zvýšení loajality stávajících zákazníků. Pojďme se tedy společně podívat, na co byste neměli zapomenout…
Emailing I: 6 věcí, na které nezapomeňte, než odešlete reklamní email celý článek »
Landing page neboli vstupní stránku si představte jako přistávací plochu. Jako ranvej, která by měla splňovat určité podmínky. Podobně jako jsou na letišti samozřejmostí naváděcí světla, měla by i landing page vést příchozího návštěvníka tak, aby provedl to, co se od něj na našich stránkách žádá. U eshopu je to nákup, na informačním webu přečtení
Landing page aneb přistávací plocha pro nové zákazníky celý článek »
| Cookie | Délka | Popis |
|---|---|---|
| _abck | 1 year | This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions. |
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| AWSELB | session | Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers. |
| bm_sz | 4 hours | This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions |
| ci_session | 2 hours | This cookie is set as default session Cookie name in config.php in config folder in CodeIgniter. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
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| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Délka | Popis |
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| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _mcid | 1 year | This is a Mailchimp functionality cookie used to evaluate the UI/UX interaction with its platform |
| language | session | This cookie is used to store the language preference of the user. |
| PBSECURESUSID | session | This cookie is set by the provider Podbean. This is a session cookie used to verify that the users are on secure sessions. It helps iin implementing audio files on the website. |
| S | 1 hour | Used by Yahoo to provide ads, content or analytics. |
| Cookie | Délka | Popis |
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| Cookie | Délka | Popis |
|---|---|---|
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| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| at-rand | never | AddThis sets this cookie to track page visits, sources of traffic and share counts. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| sid | 1 month | The sid cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time. |
| uvc | 1 year 1 month | Set by addthis.com to determine the usage of addthis.com service. |
| Cookie | Délka | Popis |
|---|---|---|
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| loc | 1 year 1 month | AddThis sets this geolocation cookie to help understand the location of users who share the information. |
| NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
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| Cookie | Délka | Popis |
|---|---|---|
| _sl_session | 10 years | No description available. |
| COMPASS | 1 hour | No description |
| csrfToken | session | No description |
| GoogleAdServingTest | session | No description |
| X-Mapping-inndgnee | session | No description |
