Uživetelská přívětivost – Michal Kubíček

5 hlavních faktorů ovlivňující nákupní rozhodnutí na eshopu

Branding eshopu,Psychologie,SEO,Uživetelská přívětivost,Začínáme s eshopem / dostupnost,popisky,popisky zboží / Diskuze

S rozvojem e-commerce se vyvíjí také chování uživatelů na internetu. Lidé jsou více vzdělanější v používání internetu, nové technologie umožňují aplikovat nové funkce a lidé si zvykají stále rychleji na vyšší standardy online nakupování. Pokud chcete být úspěšní se svým e-shopem, musíte se přizpůsobit trendům a nárokům vašich návštěvníků. Následuje krátké zamyšlení, co může ovlivnit nákupní rozhodování uživatelů internetu… Cena Určitě nejdůležitějším kritériem je cena. A to …

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Čitelnost textů na eshopu a webových stránkách

Uživetelská přívětivost / texty,vyhledávače / Diskuze

Texty jsou důležité jak pro vyhledávače, tak zejména pro vaše zákazníky – pro lidi. Měli byste si však uvědomit, že nejen čtivost a kvalita textových informací, ale také jejich čitelnost významně ovlivňují kvalitu vašeho webu a jeho obchodní výsledky. Nesmíte totiž zapomínat, že na webu se stále častěji pohybují lidé vyššího věku, kteří již nemusejí …

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Co to je uživatelská přívětivost eshopu

Uživetelská přívětivost / cro,konverzní poměr,použitelnost eshopu,usability,user experience,UX,uživatelská přívětivost / Diskuze

Při nakupování na webu narazíte na různé eshopy. Některé se vám líbí již na první pohled a některé ne. Není to jen věc designu. Důležité je i to, jak jsou jednotlivé weby přehledné, jakým způsobem jsou podávány sdělované informace a i to, jak se web ovládá. Jak snadno a rychlete, najdete informaci, kterou hledáte. Jak snadno zde dokončíte nákup. To vše, …

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