dostupnost

5 hlavních faktorů ovlivňující nákupní rozhodnutí na eshopu

Branding eshopu,Články,Psychologie,SEO,Uživetelská přívětivost,Začínáme s eshopem / dostupnost,popisky,popisky zboží / Diskuze

S rozvojem e-commerce se vyvíjí také chování uživatelů na internetu. Lidé jsou více vzdělanější v používání internetu, nové technologie umožňují aplikovat nové funkce a lidé si zvykají stále rychleji na vyšší standardy online nakupování. Pokud chcete být úspěšní se svým e-shopem, musíte se přizpůsobit trendům a nárokům vašich návštěvníků. Následuje krátké zamyšlení, co může ovlivnit nákupní rozhodování uživatelů internetu… Cena Určitě nejdůležitějším kritériem je cena. A to …

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Heuristika dostupnosti

Články,Psychologie / dostupnost,emoce při nákupu,heuristika dostupnosti / Diskuze

Předpoklady zákazníků jsou ovlivňovány rychlými a jasnými příklady. V případě eshopu to může být např. fotografie finálního produktu, prodáváte-li pouze suroviny nebo polotovary na jejich přípravu. Lidé si zakládají své předpoklady na základě snadnosti, s jakou si vybaví možný výsledek. Pokud jim tedy ukážete hotový produkt, dokážou si rychle a snadno představit jeho dostupnost. Tato heuristika pracuje …

Heuristika dostupnosti celý článek »

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