Předpoklady zákazníků jsou ovlivňovány rychlými a jasnými příklady. V případě eshopu to může být např. fotografie finálního produktu, prodáváte-li pouze suroviny nebo polotovary na jejich přípravu. Lidé si zakládají své předpoklady na základě snadnosti, s jakou si vybaví možný výsledek. Pokud jim tedy ukážete hotový produkt, dokážou si rychle a snadno představit jeho dostupnost. Tato heuristika pracuje […]
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Lidé, a to i ti sebeinteligentnější, se velice často, dalo by se říct většinou, rozhodují na základě určitých předsudků, stereotypů a zkratek. Existují na to desítky výzkumů a nemá smysl je všechny zde citovat. Předsudky jsou postoje, často iracionální, jež jsou obvykle těžko přístupné racionální argumentaci. Mohou za ně tradice, výchova, historie a jsou všeobecně
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