Efekt utopených nákladů (někdy i v kombinaci se snahou zachovávat status quo, o němž jsem se již zmiňoval), nás nutí k často nelogické tendenci, kdy v okamžiku, jestliže jsme již jednou do nějakého projektu investovali nebo se jinak nákladně angažovali, máme tendenci preferovat investovat do něj ještě více. Podívejme se teď na něj z pohledu eshopáře. V tomto článku …
Lidé, a to i ti sebeinteligentnější, se velice často, dalo by se říct většinou, rozhodují na základě určitých předsudků, stereotypů a zkratek. Existují na to desítky výzkumů a nemá smysl je všechny zde citovat. Předsudky jsou postoje, často iracionální, jež jsou obvykle těžko přístupné racionální argumentaci. Mohou za ně tradice, výchova, historie a jsou všeobecně …
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