Tento efekt při hodnocení situace, ale i cen, znamená, že při rozhodování preferujeme stávající situaci před změnou. Tento efekt studovali Griffin a Tversky a dospěli k závěru, že lidé se jednoduše bojí změn. Stávající stav je pro ně jednoduše přijatelnější prostě proto, že je. Tento status nás vede k tomu, že stávající stav přeceňujeme. Odtud tedy pramení …
Lidé, a to i ti sebeinteligentnější, se velice často, dalo by se říct většinou, rozhodují na základě určitých předsudků, stereotypů a zkratek. Existují na to desítky výzkumů a nemá smysl je všechny zde citovat. Předsudky jsou postoje, často iracionální, jež jsou obvykle těžko přístupné racionální argumentaci. Mohou za ně tradice, výchova, historie a jsou všeobecně …
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