klíčová slova – Michal Kubíček

Snadné dolování hledaných klíčových slov z Google Search Console

Analytika, Články, SEO / klíčová slova, vyhledávače / Diskuze

Dnes si povíme o jednom ze zdrojů klíčových slov pro váš web může být nástroj Google Search Console. Základní přehled Najdete snadno – v záložce Výkon (vpravo v menu to je hned druhá položka). Zde najdete dotazy, na které se vaše stránka objevuje ve výsledcích hledání. Jako rychlá informace to je fajn. Jak však s takovým přehledem pracovat dál a jak ho využít v praxi? To si povíme v tomto článku s návodem krok po kroku…

Snadné dolování hledaných klíčových slov z Google Search Console celý článek »

Hledáme mezery v pokrytí klíčových slov (GAP analýza pro eshopy)

Články, SEO / analýza klíčových slov, analýza mezer, GAP analýza, klíčová slova, klíčovka, optimalizace pro vyhledávače, seo / Diskuze

O analýze klíčových slov jsme si povídali zde, ale co kdybychom se nyní podívali na to, jak ji využít po stránce obchodní nebo ještě lépe, jak najít to, co chybí a to za pomoci úspěšnější konkurence? Někdy se tomu také říká analýza mezer neboli GAP analýza. Jejím cílem je nalezení příležitostí, kde je poptávka ale nemáme ji pokrytou nabídkou.

Hledáme mezery v pokrytí klíčových slov (GAP analýza pro eshopy) celý článek »

Jak vám Google poradí s klíčovými slovy

Články, Tipy a triky / GA, Google, hledání, klíčová slova / 5 Komentářů

Vyhledávač Google spustil ve své anglické mutaci několik zajímavých funkcí, které jednak pomohou v hledání a jednak je můžeme využít při samotné optimalizaci stránek pro vyhledávače. Konkrétně se jedná o vyhledávání dalších možných frází a klíčových slov a spojení. Vím, možná už dávno používáte funkce jako Keywords Suggestion Tool asociovaný s reklamním PPC programem Google

Jak vám Google poradí s klíčovými slovy celý článek »

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