ROAS

Podrobné vysvětlení metrik návratnosti investic: ROI, ROMI, ROAS, PNO, mROMI

Analytika, Články / marže, mROMI, PNO, return on investment, ROAS, roi, ROMI, zisk / Diskuze

Kolik jsme vydělali. Jednoduchá otázka, na kterou není vždy snadná odpověď. Záleží totiž na tom, jakou metrikou se na to díváme. Určitě výdělek není to, co nám pošle zákazník. To je snad jasné každému. Existují nějaké náklady, investice, marže. Metrika: Return on Investment (ROI) Metrika ROI nám odpovídá na otázku “Jaký zisk jsem vydělal z […]

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