roi – Michal Kubíček

Podrobné vysvětlení metrik návratnosti investic: ROI, ROMI, ROAS, PNO, mROMI

Analytika,Články / marže,mROMI,PNO,return on investment,ROAS,roi,ROMI,zisk / Diskuze

Kolik jsme vydělali. Jednoduchá otázka, na kterou není vždy snadná odpověď. Záleží totiž na tom, jakou metrikou se na to díváme. Určitě výdělek není to, co nám pošle zákazník. To je snad jasné každému. Existují nějaké náklady, investice, marže. Metrika: Return on Investment (ROI) Metrika ROI nám odpovídá na otázku “Jaký zisk jsem vydělal z …

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Měření zákaznické podpory

Články,Zákaznická péče / CSAT,Customer Satisfaction Score,First response Time,FRT,key performance indicator,KPI,Net Promoter Score,NPS,Recency – Frequency – Monetary,return on investment,RFM,roi / Diskuze

Co nezměříš, to nezlepšíš. To je věta, kterou si pamatujte. Tato myšlenka je v různých obměnách připisována Peteru Drucknerovi, americkému filozofovi managementu a autorovi desítek inspirujících a pro managment v podstatě základních knih. Hovořili jsme o zákaznické podpoře. Dá se zákaznická podpora, resp. její účinnost změřit a zhodnotit? Samozřejmě. Nejprve je třeba si stanovit ukazatele výkonnosti. V angličtině …

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Nejefektivnější zdroje návštěvníků a zákazníků pro váš eshop

Články,Eshopista,Novinky,SEO / emailing,eshopy,konverze,newsletery,optimalizace pro vyhledávače,roi,seo / 7 Komentářů

Jednoduše řečeno: Mailujte a soustřeďte se na známost značky svého eshopu. Tak by šlo do jedné věty shrnout doporučení, které vyplývá ze velkého průzkumu americké agentury SeeWhy, který počátkem tohoto roku zkumal na 60 tisíc nákupů v eshopech. SeeWhy se soustředilo jednak na hlavní zdroje návštěvníků (traffic), ale také na míru konverze. Jinými slovy na poměr …

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