affiliate – Michal Kubíček

Co je lepší? Vlastní affiliate program, affilmanager nebo zapojení do affiliate sítě?

Affiliate marketing, Články, Eshopista / affíbox, affiliate, Dognet / 1 Komentář

Ve Světě cukrářů jsme vyzkoušeli už všechny tři zmiňované varianty partnerského programu. Poradím vám nyní, jaké výhody a nevýhody přináší. Vlastní program spravovaný affilliate managerem Nejprve jsme si najali na správu, rozběhnutí a provoz vlastního affiliate programu spolupracovníka – affiliate managera Ondru Martínka. Pronajali jsme si tehdy hostované řešení Post Affiliate Pro (PAP). Mělo to […]

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Co je to affiliate marketing?

Affiliate marketing, Články / affiliate, partnerský program / Diskuze

Affiliate by se mohl pro zejména začínající eshopy zdát vítaným zdrojem objednávek. Jeho výhodou je, že vás stojí vždy jen dopředu jasně stanovenou část z ceny výrobků. Zatímco u ostatních marketingových kanálů platíte obvykle za prokliknutí nebo zobrazení vaší reklamy, v případě affiliate platíte pouze provize z prodeje. V podstatě tak kopíruje známý způsob spolupráce,

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4 pravidla, jak si vybrat správný affiliate program

Affiliate marketing, Články, Jak vydělávat na webu, Podcasty / affiliate, case studies, konverze, newslettery / 5 Komentářů

Když dám ve své emailové schránce hledat „affiliate“, najdu několik tisícovek mailů, kde se toto slovo vyskytuje. Do prvního affiliate systému jsem se (alespoň podle Gmailu) zaregistroval v roce 2006. Za devět let jsem zkusil možná i stovku různých programů. Reálně mi však vydělává jen několik z nich, dokonce ani ne oněch příslovečných Paretových efektivních 20 procent.

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