Proč si myslíte, že velké eshopy uvádějí často u stovek nebo tisíců položek cenu ve slevě? Nebo menším písmem cenu doporučenou a následně o několik procent cenu jejich, nižší? Nebo proč vedle výrobku ukazují i jiný, podobný a dražší? Protože na vás právě zkouší praktiku, které se říká „ukotvení“. Původní cena nebo cena vyššího výrobku […]
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