V květnu jsme založili a spustili nový eshop. Věnuje se prodeji potřeb na večírky, karnevaly a party. Jmenuje se OLO, což je zkratka ze headline eshopu „Okouzlete lepší oslavou“. Jednalo se o zcela nový eshop bez historie a zákazníků. Jak na takový eshop získat návštěvníky a objednávky? Jako první je nabíledni placená reklama ve vyhledávačích – …
Rozjíždíme eshop II.: Srovnání SEO a PPC – co je výhodnější? celý článek »
Už je to nějaký ten pátek, kdy jsem zveřejnil podobný článek. Naposledy myslím před třemi lety. Jmenoval se Jak se dělá eshop aneb Děkuji Vám, inovátoři. V podstatě jsem v něm děkoval těm, kdo se podíleli na úspěchu Světa cukrářů. Důvodů, proč jsem se odmlčel bylo více. Od osobních, až po pracovní, včetně toho, že jsem se …
Jak se dělá eshop V. aneb Nebojte se změn, ony občas vyjdou… celý článek »
V následující sérii článků se zaměřím na některé triky, které používám k tomu, abych si ušetřil práci automatizací a zapojením softwarových robotů. Proč začínám právě s mailem? Mail je mor dnešní doby. Denně mi chodí desítky zpráv, více či méně důležitých. V minulém článku o hluboké práci, kde jsem se krátce zmiňoval o automatizaci procesů, jsem se také okrajově zmínil …
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