audiokniha – Michal Kubíček

Recenze: Peníze a zdravý selský rozum (Dollars and Sense), Dan Ariely a Jeff Kreisler

Články, Recenze / Ariely, audiokniha, behaviorální ekonomie, cenotvorba, ekonomie, hodnota, Investice, iracionalita, kniha, Kreisler, peníze, psychologie, recenze / Diskuze

Když před nedávnem oznámila Audiotéka, že společně s papírovým vydáním knihy behaviorálního ekonoma Dana Arielyho vychází jeho poslední počin Peníze a zdravý selský rozum i v audioverzi, neváhal jsem ani minutu. Přiznám se, že v posledních letech, pokud je k dispozici kniha klasická či v elektronické podobě a současně audiokniha, preferuji namluvenou formu. Hodně času […]

Recenze: Peníze a zdravý selský rozum (Dollars and Sense), Dan Ariely a Jeff Kreisler celý článek »

Jak se dělá eshop V. aneb Nebojte se změn, ony občas vyjdou…

Články, Eshopista, Jak vydělávat na webu, Ze života / audiokniha, Dognet, eshop, eshopy, Goldratt, Ilinčev, Investice, kniha, Litványi, logistika, lovebrand, Lynt, mailchimp, Placement.cz, Placla, PowerBi, Samba.ai, simplia, sklad, svetcukraru.cz, TOC, Tristar Promotion, UX, yottly / 4 Komentářů

Už je to nějaký ten pátek, kdy jsem zveřejnil podobný článek. Naposledy myslím před třemi lety. Jmenoval se Jak se dělá eshop aneb Děkuji Vám, inovátoři. V podstatě jsem v něm děkoval těm, kdo se podíleli na úspěchu Světa cukrářů. Důvodů, proč jsem se odmlčel bylo více. Od osobních, až po pracovní, včetně toho, že jsem se

Jak se dělá eshop V. aneb Nebojte se změn, ony občas vyjdou… celý článek »

Recenze: Marty Neumeier, The Brand Gap – audiokniha

Články, Recenze / audiokniha, brand, branding, Marty Neumeier, recenze kniha / 1 Komentář

Značka – brand není logo. Není to corporate identity manuál. A není to dokonce ani výrobek. Značka je to, co člověk cítí, když se mluví o výrobku, službě nebo firmě či organizaci. Tak by se dal jednoduše shrnout obsah audioknihy The Brand Gap z pera branding gurua Martyho Neumeiera. Tento odborník na inovace, obchodní značky, design

Recenze: Marty Neumeier, The Brand Gap – audiokniha celý článek »

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