Samostatnou kapitolou je potom práce se slevami. Zde totiž hraje velkou roli relativita ceny. Bloger Jonathan Ping v roce 2010 udělal mezi čtenáři svého webu MyMoneyBlog.com následující anketu: Chcete koupit pěkné pero. V první obchodě, který navštívíte, stojí 25 dolarů. Stejné pero ale prodávají v obchodě, který je vzdálen asi 15 minut, za cenu 18 dolarů. Udělali byste
Aktivum to je to, co nám vytváří zisk. A jedním z nejcennějších aktiv, které jako podnikatel máte, jsou vaši vlastní zákazníci. Zákazníci vám vytváří zisk. Zejména, pokud jsou loajální a rádi se k vám vrací. Proto bude dnešní článek právě o stávajících zákaznících, jak s nimi pracovat, jak si je udržet a jak z nich
Pečujte o zákazníky, vyplatí se to… celý článek »
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