cost-plus pricing

Stanovení ceny metodou Náklady + Přirážka (cost-plus pricing)

Cenotvorba, Články / cost-plus pricing / Diskuze

Jedná se o jednoduché stanovení ceny. Prostě si vypočítáte náklad na jednotku prodaného kusu zboží a stanovíte si ziskovou přirážku. Výsledná cena se rovná součtu nákladů a přirážky. Přirážka se pak liší odvětví od odvětví. U luxusnějšího, speciálního nebo sezónního zboží, které vyžaduje velké výdaje na skladování, na manipulaci bývá vyšší, u věcí denní spotřeby […]

Stanovení ceny metodou Náklady + Přirážka (cost-plus pricing) celý článek »

Cenotvorba – jak stanovujeme ceny?

Cenotvorba, Články / cenotvorba, cost-plus pricing, going-rate pricing, value-perceived pricing / Diskuze

Jak vidíte, ani jedna z těchto metod není jednoznačně ideální. A teď si představte, že se vám do toho začne plést ještě rozlišování podle cílové skupiny, kde nabízíte jeden výrobek v různých cenách podle nákladů a prodejních kanálů případně rentability zákazníka např. formou slev ve věrnostních programech apod. Nebo budete prodávat zboží v balíčcích či kompletech (2+1, každý

Cenotvorba – jak stanovujeme ceny? celý článek »

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