value-perceived pricing

Stanovení ceny podle vnímané hodnoty zákazníky (value-perceived pricing)

Cenotvorba,Články / value-perceived pricing / Diskuze

Třetí způsob cenotvorby je podle mě nejzajímavější a také nejnáročnější. Nedávno na sociálních sítích koloval obrázek z jedné pražské restaurace obloženého rohlíku s turistickým salámem, plátkem sýra a zeleninovou oblohou. Cena byla 225 korun. Je to hodně nebo tak akorát? Majitelé restaurace, kteří za tuto částku takovou snídani běžně prodávají, vám řeknou, že akorát. Pokud si stejný …

Stanovení ceny podle vnímané hodnoty zákazníky (value-perceived pricing) celý článek »

Cenotvorba – jak stanovujeme ceny?

Cenotvorba,Články / cenotvorba,cost-plus pricing,going-rate pricing,value-perceived pricing / Diskuze

Jak vidíte, ani jedna z těchto metod není jednoznačně ideální. A teď si představte, že se vám do toho začne plést ještě rozlišování podle cílové skupiny, kde nabízíte jeden výrobek v různých cenách podle nákladů a prodejních kanálů případně rentability zákazníka např. formou slev ve věrnostních programech apod. Nebo budete prodávat zboží v balíčcích či kompletech (2+1, každý …

Cenotvorba – jak stanovujeme ceny? celý článek »

Přehled ochrany osobních údajů

Tyto webové stránky používají soubory cookie ke zlepšení vašich zkušeností při procházení webových stránek. Z nich jsou ve vašem prohlížeči uloženy soubory cookie, které jsou klasifikovány jako nezbytné, protože jsou nezbytné pro fungování základních funkcí webových stránek. Používáme také soubory cookie třetích stran, které nám pomáhají analyzovat a pochopit, jak tyto webové stránky používáte. Tyto soubory cookie se do vašeho prohlížeče ukládají pouze s vaším souhlasem. Máte také možnost se z těchto souborů cookie odhlásit. Odhlášení od některých z těchto souborů cookie však může ovlivnit vaše prohlížení.

Necessary

Vždy povoleno

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Délka	Popis
_abck	1 year	This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
ak_bmsc	2 hours	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
AWSELB	session	Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
bm_sz	4 hours	This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
ci_session	2 hours	This cookie is set as default session Cookie name in config.php in config folder in CodeIgniter.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Délka	Popis
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_mcid	1 year	This is a Mailchimp functionality cookie used to evaluate the UI/UX interaction with its platform
language	session	This cookie is used to store the language preference of the user.
PBSECURESUSID	session	This cookie is set by the provider Podbean. This is a session cookie used to verify that the users are on secure sessions. It helps iin implementing audio files on the website.
S	1 hour	Used by Yahoo to provide ads, content or analytics.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Délka	Popis
AWSELBCORS	5 minutes	This cookie is used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Délka	Popis
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_716288_15	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
at-rand	never	AddThis sets this cookie to track page visits, sources of traffic and share counts.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
sid	1 month	The sid cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time.
uvc	1 year 1 month	Set by addthis.com to determine the usage of addthis.com service.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Délka	Popis
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Délka	Popis
_sl_session	10 years	No description available.
COMPASS	1 hour	No description
csrfToken	session	No description
GoogleAdServingTest	session	No description
X-Mapping-inndgnee	session	No description

Tvorba webových stránek: Webklient