value-perceived pricing

Stanovení ceny podle vnímané hodnoty zákazníky (value-perceived pricing)

Cenotvorba, Články / value-perceived pricing / Diskuze

Třetí způsob cenotvorby je podle mě nejzajímavější a také nejnáročnější. Nedávno na sociálních sítích koloval obrázek z jedné pražské restaurace obloženého rohlíku s turistickým salámem, plátkem sýra a zeleninovou oblohou. Cena byla 225 korun. Je to hodně nebo tak akorát? Majitelé restaurace, kteří za tuto částku takovou snídani běžně prodávají, vám řeknou, že akorát. Pokud si stejný

Stanovení ceny podle vnímané hodnoty zákazníky (value-perceived pricing) celý článek »

Cenotvorba – jak stanovujeme ceny?

Cenotvorba, Články / cenotvorba, cost-plus pricing, going-rate pricing, value-perceived pricing / Diskuze

Jak vidíte, ani jedna z těchto metod není jednoznačně ideální. A teď si představte, že se vám do toho začne plést ještě rozlišování podle cílové skupiny, kde nabízíte jeden výrobek v různých cenách podle nákladů a prodejních kanálů případně rentability zákazníka např. formou slev ve věrnostních programech apod. Nebo budete prodávat zboží v balíčcích či kompletech (2+1, každý

Cenotvorba – jak stanovujeme ceny? celý článek »

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